Activision Responds To Accusations That Its CEO Is A Total Prick

Brutal Legend and Grim Fandango creator Tim Schafer labelled Activision Blizzard boss Bobby Kotick a "dick", "total prick" and, most damning, a ball bearing enthusiast. Fair enough. Just don't accuse Mr Kotick of not liking video games, Activision says.

Activision has responded from the video game industry's playground today, firing back at Schafer (sort of) with a defence of Kotick's passion for games.

"Tim Schafer's comment that Bobby Kotick 'makes a big deal about not liking games' just isn't true," Maryanne Lataif, Senior Vice President of Corporate Communications at Activision Blizzard said in a (honest to god) statement. "Bobby has always been passionate about games, and loves the video game industry. But as CEO of a company that makes games enjoyed by millions of people worldwide, the demands on his time now make it difficult to play games as often as he'd like to or as much as he once did."

Lataif added, "As Schafer himself notes, he has never actually met Bobby Kotick." Yeah. Major ice burn.

I guess that's Activision taking the higher ground here, which is classy, but we wouldn't have minded seeing a few expletives volleyed back or some, you know, sales figures comparing Guitar Hero V's performance against that of Brutal Legend's - a game that Activision opted not to publish when it merged with Vivendi many moons ago - to really keep this verbal slapfight going.

Tim? A little help, please? This hornet's nest isn't going to rattle itself.

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Comments

    Ummm... but he doesn't enjoy games... a person who enjoys games would never say or do the thing he has...

    Anyway, i think it's brilliant what Activision has said.. they are basically saying "Yes, he is a total prick, but he is a total prick that loves games"

    Sort of like a lot of the 13 year olds on Xbox Live? haha

    I like that they don't argue his status as "total prick".

      hahaha they know they cant argue that point

    "Bobby has always been passionate about games, and loves the video game industry. But as CEO of a company that makes games enjoyed by millions of people worldwide, **he now has to screw everyone over to milk our franchises for every last cent**"

    Fixed.

    Tim: "‘makes a big deal about not liking games’"
    Activision: "Bobby has always been passionate about games, and loves the video game industry"

    Ok Activision what part of that statement "actually" contradicts what Tim said? A game hater could be a very passionate game hater and also of course he loves the industry he makes millions from it. I thought Sony reps were lame but seriously Activision are starting to take the cake.

    Here I was hoping their response would have been: "And..?"

    Guitar Hero (all platforms) ~2+ million
    Brutal Legend ~1+ million

    "...and loves the video game industry."

    Enough to kill it.

    Last time I checked, passing on developing a game headed by Tim Schafer is definitely being somebody who doesn't like games.

      That's funny, because last time I checked, Brutal Legend was shit.

        Last time I checked, your taste was in your ass... Brutal Legend is awesome :)

          Sorry dude, Techa is right. Brutal Legend was a game that was very confused as to exactly what it was.

        I never played the game, and I want to, and I love Tim, but this comment was great :P

    If your a CEO being "a prick" is part of your job description.

    Iwata-san begs to differ.

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