Activision Wants "More Value" For Call Of Duty Xbox Live Players

The Call of Duty games have massive following for mulitplayer on Xbox 360. But is the series going to make the leap to a massively multiplayer online game? Nothing is confirmed yet.

"We've heard that 60 per cent of [Microsoft's]subscribers are principally on Live because of Call of Duty," Activision Blizzard honcho Robert Kotick says in a recent Financial Times interview. "We don't really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on Live, but it's not our network."

With World of Warcraft in its stable, Activision Blizzard knows a thing or two about just how successful MMOs can be.

Kotick is platform agnostic - and claims to always have been. Consoles are great for the players in the sense that they provide a uniform base. There is no worrying about specs, no concern about upgrading one's machine so it can play a certain game. They provide a standard.

Consoles and platform holders, however, do take a cut of money as evident by Kotick's comments regarding Call of Duty and Xbox Live. And PCs, which are and always have been a viable option, have a serious piracy problem. Steam, though, certainly does provide a robust option for PC games, but it does not apply to large MMOs like World of Warcraft.

"[Consoles]do a very good job of supporting the gamer," Kotick said. "If we are going to broaden our audiences, we are going to need to have other devices."

Some of those other devices include efforts by Dell and HP to connect PCs to televisions, something Kotick says Activision Blizzard will support "very aggressively".

In 2008, Kotick poped this question to a group of investors: "What would be the natural evolution of a property like Call of Duty into a massively-multiplayer environment and how do you monetise that?"

Guess we'll find out.

FT.com / Media - Activision stays ahead of game market [FT.com]


Comments

    “What would be the natural evolution of a property like Call of Duty into a massively-multiplayer environment and how do you monetise that?”

    You don't.

    Screw you Kotick! You don't get any revenue stream from Xbox Live? You don't pay anything towards supporting/maintaining it either. Fair is fair.

    If you have a problem with this you can always choose not too participate and not sell Xbox 360 versions of your games.

    Xbox Live is the single best thing to happen to gaming since '3d accelerators'. The mess that was online gaming before it's launch was becoming more and more unbearable. The last thing we need is Activision 'improving' it.

    Sounds like they want that "OnLive" or somthing. I have no faith in Activision at all, They want their cake and eat it too.

    The reason they want to see more PC support is that there are less middle men to take a cut of the profit. Kotick just wants more money.

    here's an idea to get better value...
    LOWER THE FRICKIN PRICE OF THE MAP PACKS!

    "more value" roughly translated translated from Kotick-speak to English means "Another way the rape your wallet with a sub-par product"

    Dear Activision,

    "More Value" means not charging your customer base ludicrous amounts of money for a fucking map pack. You douches.

    "Some of those other devices include efforts by Dell and HP to connect PCs to televisions"

    It's called a cable... I've been achieving this frankly epic effort for a long time now...

    Korwin, I beleive 99% of out of the box PC's from companies like Dell, HP and IBM to name a few are bought by people who don't run a custom built machine. Hence these people don't know that it's just a bloody cable. And these companies are trying to work out how to sell you a device or upgrade that let's you do it, which looks like more than just a cable.

    Years ago, getting a Video card with TV out was all the rage, more recently I've seen PC Motherboards with built in Video with HDMI ports on them, my TV (42 inch LCD) even has a DVI port on it. Years ago we used to argue and fight over who used the spare computer on the (blurry CRT) TV at house LANs. Now to be honest my PC is at the other end of the house from the TV and I've never bothered to connect them since I don't feel like lugging my PC there and back.

      I hate when I respond to what somebody said and forget to comment on the article.

      If Square can make FF XI on 360 an MMO surely somebody else can do it. Surely instead of finding and hosting games locally it wouldn't be hard to shove a bunch of real servers on Live and have you connect to some form of lobby. The question is when you start charging on top of live, will your legions of multiplayer fans will look for another game?

      I think the gist of what Activision is saying is they beleive that all those Call of Duty players only pay for Live for Call of Duty, and therefore MS should give them a share. Of course if you continue to develop content for the game it may be worth subscribing, but convincing people to pay for a shooter when there is a ton of free ones is very hard.

      Ask Sony they tried it with a game called Planetside. (unless I'm remembering wrong)

    You want more money, try creating more DLC. People have already shown that no matter how much you charge for a map pack featuring a couple of new maps and a couple of old ones they probably already own in COD4, they're still stuipd enough to buy it. So churn out a few more and there's your "monetization".

    It still amazes me that in the 2 years between COD4 and MW2 they only created a single map pack for COD4. Given the number of copies that sold, and the length of time vast numbers of people played it for, they walked away from it very early indeed, leaving a hell of a lot of money on the table.

    as ive said before if you make it so that its simple to connect any computer to any tv(which as HD comes in makes it easier to do since everything will move to the one cable type

    then all you need is the gaming developers to set a minimum computer specifications every 2-5 years which takes out the fact that most console gamers think there PC needs to be upgraded every other week

    plus the fact that there would be more people demanding the components could drive production costs down more(bit sure how it sits in the PC components area atm)

    "And PCs, which are and always have been a viable option, have a serious piracy problem."

    Maybe if we didn't get crappy console ports all the time, more friendly DRM or none at all, then the problem would surely lower in numbers.

    Devs have to pull their heads out of their arses and realise that they are forcing people to pirate by giving pc shit ports, left overs from consoles and putting on drastic DRM measures.

      I'm sorry but I don't beleive it's the DRM or the quality of the game that causes piracy.

      A bunch of 5 indie games that where awesome and the proceeds being donated to charity let people pick the price they wanted to pay, as little as a penny if I'm remembering correctly. And yet people pirated it rather than pay a single $1.

      Just $1 when a meal costs you nearly $10 at Maccas and a bottle of coke is upwards of $3 most places. They pirated these games rather than paying a single dollar. And yes I realise I said a penny earlier but come on, 5 mins on an arcade game if you can find one will cost you $2 at least. 400 points on X-Box live is about $6.60 Australian? And if you can't spare a single $1 you may be better off going to bed early and trying to cut down on your power bill.

      You blame the developers for letting the PC market die, I blame the pirates. Why should developers work for nothing? Consoles have better profit margins, partly due to less piracy so why not work there. If somebody offered you more money to do the same job at another company it would be very hard to say No.

      Man up and either pay for it, or don't play it. Don't justify your piracy because the game is only worth $10 wait for it to become $10 and pay for it than.

    Alright, everybody knows the map packs are overpriced by most people's opinions, no need to bitch about it in every related topic.

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