Blizzard On The Real ID Brouhaha

Blizzard, the studio behind StarCraft and World of Warcraft, was planning on rolling out a compulsary "Real ID" system, requiring gamers to use their real first and last names on Blizzard's forums.

Gamers went bananas and Blizzard ended up scraping the requirement. How did Blizzard think the whole thing went down? It was good feedback.

Blizzard exec Michael Ryder tells website Eurogamer:

So we always go out to the players and give them a heads up on what we're thinking about doing, and we look for their feedback.

In this case we got feedback.

We were able to then take that feedback, reconsider, consider all the factors, of which that feedback was one. Ultimately we decided we would not go in that direction for the time being, and see if there were other ways we could address the objective we had, which was to improve the forums generally.

So, all in all, the process worked. We put the word out. We got the feedback. We reconsidered. We made a change. We appreciate the fact that we have such passionate fans.

You say "passionate", I say "angry". You say "feedback", I say, well, "feedback".

Blizzard talks StarCraft II PC Interview [Eurogamer]


Comments

    Can't beleive they even thought it would work in the first place.

    I call BS on that. They didn't stop simply because of feedback they stopped because of extreme feedback. If this had of just been the regular 'ask any player and they'll tell you its a dumb, pointless change they don't want' feedback they would have went right ahead wiht it.
    That and their objective here clearly wasn't to improve the forums. They've made it clear they want to grow Battle.net and this was obviously a part of that. They're just using the forum excuse because thats bound to get more support.

    Basically, they wanted to turn Battle.net into Facebook, and we called their bullshit

    Their approach is wrong. They talk about getting feedback but a company that truly wants feedback proposes something under the impression that it is something they are thinking about and ask for feedback.

    Blizzard announced they were doing this and resisted on several levels in response to the "feedback."

    They did not consult here in the hopes of getting feedback, they announced something they wanted to do and after the bad publicity and damage to their player-base it was causing they scrapped the idea.

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