Burger King's triumphant return to the Xbox 360 doesn't look to be anywhere near as cool as it was last time around.
Last time, you could get a series of cheap, terrible games from the fast food trailer that despite their awfulness, still had a certain charm you can only find in tacky, expensive pieces of marketing. This time? You buy burgers, and...you unlock stuff for Kinectimals, the creepy animal simulator that will be one of Kinect's launch titles.
Think it sounds disappointing? Watch the clip above.