Mass Effect Designer Needs To Sell 10 Million Units

One million used to be the bar. Then two. Then three. Mass Effect developer BioWare isn't stopping there.

"Well, we need to sell 10 million units," said BioWare co-founder Dr. Greg Zeschuk. "That's actually the new target, right? We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2]is number eight so far this year, in North America."

Ten million. Ten million! That's a lot. For comparison's sake, Grand Theft Auto IV has sold over 17 million.

"I think we know how lucky we are," he explained. "When we're saying that, we always know that we're super-fortunate that we have a nice combination of things going on - really great support from EA, a budget to make great big giant games. We recognise that in a sense it's a privileged position we're in."

BioWare is readying both Dragon Age 2 and Star Wars: The Old Republic for 2011. Both big games, both capable of selling ten mil, no?

10 million sales is BioWare's new target/a> [][Pic]


    They sure as hell DESERVE to. But I don't even think Fallout 3 or Oblivion sold 10 million across numerous platforms. Fallout was the biggest and most popular RPG of its year and probably since Oblivion.

    RPGs don't have that appeal in a sales approach like a FPS. Whilst an RPG offers so much more and even more for your money, they seem to be really only played by primary gamers. The added sales to MW2 have most likely came from casual gamers.

    ME2 although taking a different approach to the term RPG and made it more appealing to a broader audience who weren't interested in RPGs hasn't even surpassed Fallout 3's sales across all the platforms. I see Mass Effect performing better than Dragon Age and same with their sequels - but not 10 million.

    The only game that could, of Biowares upcoming titles - is there Star Wars MMO. I hope it does, considering the time and effort they have seemed to put into it, it would be a major shame if it doesn't perform well.

    But I prefer my Bioware titles and other RPGs from companies like Bethesda that don't get taken over by such a wide audience that they change or keep their formula TOO basic cause of some casual gamers who are more interested in just shooting something.

    I think we're enterting a point where the companies are starting to budget themselves out of the industry potentially...

      I have to agree. This seems like a ludicrous break even point (if that's what they are suggesting).

    Its sad when Devs water down RPGs like Breweries water down their beer.

    I don't think ME2 was EXCESSIVELY watered down (that said, it could've had a few extra RPG elements; say, make the tech upgrades more of a tech tree and add more parts to customize armor with), but I do think BioWare shouldn't be too zealous about mass market acceptability.

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