Meet The Guys Who Make Gaming's Fancy Editions

There are regular editions of games, sure, but there are also two kinds of fancy editions: the kind people pay extra money for, and the kind publishers send to the press.

(For an example of what I'm talking about with regards to "press editions", see the video below).

James Glover works for Fluid Design, a company that among other things provides special editions of games for both members of the press and cashed-up consumers (and whose excellent work we've showcased previously). In an interview with Edge, he provides insight into this niche (but still interesting to many) subject, disclosing the kind of money and work that goes into producing a collector's edition.

If you're a design nerd, or interested in things like the art of packaging, it's a great read (link below). For an even better read, head over to Fluid's Flickr page, which not only catalogues some of the various fancy editions they've made, but also has some making-of shots as well.

Attention Seeking [Edge]


    how do i get sony to send me this stuff


    I want that inFamous and Uncharted 2 editions! I hate how the UC2 limited edition was some crappy steelbook case.

    That press edition Uncharted 2 looks awesome.

    I know they are holding the camera, but it saddens me how rough he was treating them...

    Would love to collect these if someone was willing to sell them! :)

    Why do they waste extra money to make these special "press edition" packaging? To butter-up the reviewer? This sorta thing should really be be used in a consumer collector's edition.

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