Redbox Kiosks Now Testing Game Rentals In Three US States

The kiosk-rental service Redbox began offering $US2-a-day game rentals at 150 locations in Nevada, North Carolina and Texas last weekend, but the selection was disappointing to analysts examining the offerings.

An analyst with a New York firm examined kiosks in Austin, Texas, finding on average 2.8 different titles on three different platforms. In other words, nine games. Also curious to the analyst was the fact only 28 per cent of kiosks were renting Wii games, despite the fact that console is found in nearly 29 million American homes, the highest penetration of any. Inversely, PS3 titles were found in 39 per cent of kiosks, despite having the lowest market penetration. Xbox 360 games accounted for the other third.

"We had hoped to see a larger selection initially when consumers are likely to form initial impressions of the service and determine whether or not they will return at a later date," the analyst wrote.

The tests are also being conducted in the Reno, Nevada and Wilmington, N.C. regions.

Redbox Dabbles in Game Rentals [Game Politics]


Comments

    The Blockbuster store closed down at my local shopping centre and a week later one of these popped up. I haven’t tried it yet because it seems way too complicated to just order a movie.

    I saw something very similar to that (almost exactly the same) in liverpool Westfield shopping center, NSW. It only rents DVD movies though. It was sitting outside Coles.

    There's quite a lot of the DVD-ones around Sydney centres. My main concern is that what if you bring something home that's scratched? I'm not saying you probably can't bring it back to the machine and swap it, I'm just thinking who do you complain to? Where's the quality control?

    It doesn't really matter though since I don't really rent movies or games. :P

    what happened to all the video ezys in the western burbs of nsw they all closed down 1 by 1 luckily theres still a civic near my house

      They are going out of business because people just aren’t renting films and games like they were 10 or even 5 years ago. Most people can now just download films and games, or find out if the movie is any good via YouTube.

    All the brick-and-mortar videostores are closing down. Which is a damn shame as I have many fond memories going to the videostore, renting a bunch of crappy movies, checking their trailers, picking up some popcorn etc. End of an era.

    Box rentals like this as well as mail-rentals are supplanting these stores because the upkeep is so low and it's much more convenient for customers. The one thing I'm really envious of is Netflix streaming in the US where anyone with a Netflix account and a PS3/360/Wii can instantly stream their entire HD library to their television (Wii not HD)

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