Let's say you love Gears of War. Love Marcus Fenix. Want to mark that love with a piece of memorabilia. Would you love Marcus and his enormous neck enough to spend $US350 on an almost life-size bust?
I'm not kidding with the "life-size" bit: this piece stands 32 inches tall. That's big enough to stick in a car so you can use the transit lane, or, if you're the rural type, to use as a scarecrow.
Two models of the bust will be available at the San Diego Comic Con next week; a regular version for $US350, or a "Gold Lancer Edition" for $US400, which is different because, yes, Marcus has a gold Lancer.
There are 600 of them in total, so if you do pick one up, know you're in limited - albiet crazy - company.