The Dumb Reasons Publishers Passed On PS3 Hit Joe Danger

Hello Games' Joe Danger has wheelied its way to sales success on the PlayStation Network, but the indie creators of the fun and vibrant stunt 'em up had a hard time convincing publishers that "fun" would sell. No really.

According to Hello Games' Sean Murray, the creators of the PSN exclusive stunt racer ran into some surprising, arguably boneheaded opinions when pitching the title. Murray said at today's Develop Conference that despite the following suggestions from top idea men, first week sales topped 50,000 copies. Not bad.

Here's how some publishers, who shall remain anonymous, reacted to Joe Danger.

  • "Collecting giant coins feels unrealistic to me"
  • "I can see this working as a Facebook app"
  • "We want games that are less about fun right now"
  • "Can Joe be a monkey? We like Monkeys"

Oh, there are more nuggets of wisdom at Develop's report on the Joe Danger talk. Read 'em. You'll feel smart.

Update: At the request of my editor, I've added a monkey to this post to make it better. It was the right call.

‘No monkeys?!' Why publishers nixed Joe Danger [Develop]


    This is exactly the sort of game that would sell bucket loads on XBLA. It amazes me that nobody will publish this game on there.

    “Collecting giant coins feels unrealistic to me”

    Haha, maybe I'm naive but I honestly didn't think publishers - or anyone - spoke like that! Wow.

    Joe Danger is such a ridiculously fun and addictive game. I love it.

    These honestly sound like a scene from The Simpsons, where marketing executives want to shift paradigms and say pro-active a lot.

    I am honestly having difficulty believing that real people said thses things.

    But monkeys make EVERYTHING better!

    Still, the comment that “We want games that are less about fun right now” is typical executive boneheadedness. You can always count on execs to not know the first thing about what they're talking about.

    “We want games that are less about fun right now”

    Somebody said that? Seriously?
    Man have I got a game for them, Paint Dry 5000 a game that realisticly simulates various paints drying on a wall. People have discribed it as the most boring game they've ever seen since I showed them Lawnview Master, the game where you get to watch grass grow, IN REAL TIME!

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