The Nintendo 3DS Is A Tricky Sell

The Wii was an easy sell. Nintendo showed the Wii Remote and that players could swing it around. Simple! Ditto for the Nintendo DS. It has a touch screen, and there is a stylus. Clear as day.

The Nintendo 3DS is another ball game altogether, because it isn't something that you can show directly on regular TV. Hideki Konno, the producer of the Nintendo 3D, previously told Edge Magazine that Nintendo's internal PR departments were saying that they should use cinema advertising, because movie theatres are capable of showing 3D movies. "But our key point with 3DS is that you don't need glasses," said Konno, "which you obviously need to use in cinemas." So, how can Nintendo show the portable's 3D abilities?

• Exaggeration: Already used in many ads to sell pretty much anything, Nintendo could use it to show how the Nintendo 3DS works. An early example of this would be the Nintendo clip at this year's E3 gaming expo in Los Angeles, that showed characters physically popping out of the Nintendo 3DS at company execs. Of course, the Nintendo 3DS games cannot actually pop out of the handheld, but the point was made. Likewise, Osaka-based electronics maker Panasonic has been running a series of advertisements for its new 3D televisions that require 3D glasses. The ads show soccer balls being kicked out of the television. Sony, I believe, is using a similar technique to advertise its 3D televisions as well.

• Trash Talking: At this year's E3, Nintendo showed footage of a family looking bored or uncomfortable while wearing 3D glasses. Then used that to compare to the sensation of glasses-free 3D. Since everyone knows what 3D glasses are (or has had experience with them), Nintendo could play up the benefits of its own system by talking about the disadvantages of traditional 3D. What's more, it would not necessarily have to show what the Nintendo 3DS's 3D looked like, but rather, what a person looks like enjoying 3D without glasses.

• Pop-Up: If people still read video game magazines like they did in the past, just imagine the wonderful pop-up book-type ads Nintendo could do.

The problem with Nintendo running a series of commercials showing Mario, a puppy and a fire-breathing Bowser jumping out out of the Nintendo 3DS is that some children *might* actually think this is what the Nintendo 3DS does. This kind of thing is great for a press conference, not so great for little kids. For better or worse, children do make a sizable chunk of Nintendo's gaming audience.

Besides, who wants to buy a portable that sucks you into it and burns off Reggie Fils-Aime's face?

Now that you mention it... Kidding!

The Nintendo 3DS is something that must be seen to be believed. And to those who cannot see it, Nintendo might be best off by saying what the Nintendo 3DS isn't, instead of what it is.


Comments

    That clip was the best thing at all of E3.

    This is exactly what i was thinking. All throughout E3, i kept telling myself 'I really have to see this thing first hand before I'm sold'

    The best form of marketing they can do for this device is to put prototypes out there. Nintendo should sponsor a pre-release 3DS for every video games store, as well as holding connection type tours of shopping centres with the device.

    I'm getting it as a replacement anyway, the part that holds the two screens of my nds lite together have a crack. :'(

    Nintendo already has the Nintendo Connect Tours going around many different countries around the world showcasing new nintendo games and special events etc... Simply make it a 3DS tour that travels around certain shopping centers and then maybe two months before launch make sure every EB store has a demo copy of the console that anyone can use up until launch and word of mouth will do the rest to ensure that it has a really successful launch. Doing the tour, will allow mostly the hardcore nintendo fanboys to get some hands on, and the eb demos will get the public and casual involved. Easily the best way to demonstrate the technology.

    Just have a couple running in the windows of stores selling it. People would walk past, glance in, see the 3D and then decide if they want to buy it or not.

    cross-eyes images
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    Why hasn't anybody thought of this?
    Or am I in some kind of vast minority of people who can actually view cross-eye 3D images?

    Nintendo should send one to me. I have no good reason, and I wont boost sales...
    Sure would be nice tho :D

    I have to say, for me this is no different from the Wii at all. In both cases I've been told that something works a certain way, but I have no personal experience to verify that. It's the exact same situation.

    As mentioned above, the only way to alleviate this - as it was with the Wii - is to get units out where the general public can try for themselves.

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