Danes Won't Get EA Sports MMA Thanks To Energy Drink Ad Ban

Denmark bans the advertisement of energy drinks, I guess because they provide gratuitous amounts of energy or something. What's that got to do with video games? Well, EA Sports MMA is shot through with energy drink ads.

So Denmark was like "slooooooowwwww dowwwwwnnnnn," and EA was like "Fuck you!" and kicked her in the face with its energy legs. (Metaphorically speaking, of course.) Rather than swap out the ads it's just not going to release the game in Denmark.

"We are adhering to laws in Denmark that restrict the use of energy drink product placement in-game, and therefore are not shipping EA Sports MMA in that region," EA told CVG. "Our game authentically recreates the sport of MMA in every facet, including energy drink in-game sponsorships on fighter shorts, gear, and in fight venues."

Basically, EA's already getting paid for that ad space. Pretty sure it would cost them well more than they'd make back in sales if they solicited a bunch of Denmark-safe ads and published a game specifically for that country, population 5.5 million. And I'm also sure Danish MMA fans can find a way to get their hands on a copy when it releases in Europe on Oct. 22.

Seriously, though, what's Denmark's deal with energy drinks?

EA MMA Release Blocked By Energy Drinks [CVG]


    1000 NOOB PWNAGE!

    What's OUR deal with energy drinks? they're pretty much just a fad, a cheap marketing ploy to rip off young idiots anyway, aren't they? I liked the taste of Mother, but one or two gave me a splitting headache sometimes, none have ever made me feel energised (certainly no more than having a drink of something with a fair bit of just caffeine)...then they changed the taste of Mother anyway cos apparently everyone else hated it haha. But to me they seem to be overpriced products that do not do what they say they will do, that in some few (v few I admit) cases have been dangerous for people...but generally certainly aren't GOOD for you...I don't blame denmark for regulating that sort of shit, better than our free-for-all if it sells it sells mentality, regardless of dodgy product. Then tax on alcohol pisses me off, if they banned any of those products I'd be outraged, so I guess I'm just a hipocrite

      Have a red bull shot, if you don't feel 'energized' you may need to see a doctor. They can keep me up to 4-5am so i'd say that they do what they say they will. With a coffee i'd be asleep by 10pm. Its just a massive dose of sugar and caffine.


    Wow... and I thought we had it bad here with our wacky censorship. Doesn't make us look so bad anymore :)

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