George Lucas Suing Mind-Control Tech Company

The creator of the Star Wars franchise, George Lucas, is suing the creators of the Jedi Mind thought technology tech.

Jedi Mind, Inc. makes a handful of thought-controlled software and a brainwave detecting headset. Jedi Mind's "Master Mind" is, according to the official website, "the revolutionary gaming application that allows users to play their favourite PC games with the power of their mind." Jedi Mind claims that it is possible to play World of Warcraft and Call of Duty with the Master Mind.

The company's moniker references the "Jedi Mind trick" of the Star Wars universe. LucasFilm sent a cease-and-desist letter to Jedi Mind in May 2009. Reuters reports that Brent Fouch, Jedi Mind's honcho, offered to phase out the Jedi Mind name.

LucasFilm accepted this offer, but now states that Jedi Mind has not followed through with its end of the bargain.

As Reuters points out, LucasFilms has trademarks on "Jedi Knight", "Jedi Power Battles" and "Jedi Training Academy", but not directly on "Jedi Mind". (Doh!)

However, LucasFilm says it has control over "all characteristics associated with the Jedi knights not memorialized in a registered trademark ... (including) Jedi robes, the lightsaber weapon, the power to levitate objects, a telepathic oneness with other Jedi and the universe, and the ability to shoot energy beams called 'Force Lightning' from the fingertips."

Reuters reports that LucasFilm is seeking injunctive relief and recovery of damages estimated at US$5 million. The studio contests that the use of Jedi Mind will cause confusion and do damage to its reputation. Wonder what it thinks Star Wars Episodes 1 - 3 did.

Lucas sues to stop Jedi Mind wireless headset | Reuters [Reuters]


Comments

    I would say that LucasFilm has been on a sueing spree lately with that spyder III business not too long ago... But with a name like "Jedi Mind" you're kinda asking for it...
    Although it's not like there isn't anyone who doesn't know what Star Wars is by now.

    Wow. Lucasfilm has no soul left. Sad day.

    seriously... is there anything this wanker wont sue?

    That isn't very fair... The products do live up to their names though.

    I never knew "the power to levitate objects" was owned by LucasFilm... :S

      Apparently you can also get sued for using :3 faces, as they infringe upon Lucas' Aqualish trademark.

    So does that mean when humans develop telekenisis they are the property of the george lucas estate ?

    maybe the samurai movement can sue his estate for ripping them off.

    To be fair... if they didn't protect "jedi", they could lose it, and then any man and his dog would be free to use it. You have to protect your copyrights.

    episode 1-3 got them lots of toy sales.

    Look... after those prequels? Fuck Lucas, might as well let anyone rape star wars because they'll never be as bad as Lucas

    Branding something as "Jedi" anything with the intention to profit from that brand is just inviting the lawsuits.

    Jedi Mind inc?

    REALLY!?

    While it's unanimously agreed Lucas is a knob, the trademarks he has on his own IP are pretty reasonable, though 'levitate objects' sounds a lot like telekinesis, and a "oneness with other jedi" sounds an awful lot like the concept of a hive mind, something which I think the writer of the Chrysalids, John Wyndham, might have something to say about, were he still with us.

      The Chrysalids is an excellent read and holds up well today.

      Lucas has a right to defend his IP, I can't make a movie about Jedi's because of his trademark. Nothing can stop me making a movie about a group of Renaissence sword fighters with mental powers as long as I don't say they are Jedi Knights or their abilities powered by the Force. Critics and fans would of course.

      The difference between some dude drawing a Jedi and putting it on Deviant Art and some guy call his product the Jedi Mind are worlds apart. He's trying to sell something by conjuring an image of something he doesn't own. It would be like releasing a car called a "Beamer" because it would make people think it's "BMW".

      And seriously read Chrysalids, it's like $10 in the puffin orange range.

    If there's one franchise you don't rip off it's star wars.
    A friend of mine's band was hit with a cease and desist order from lucasfilm because they dared to use the word "bantha" in their name. The surprising thing is, they were a strictly local band from Brisbane with no more than a small run independent single out in the mid to late 90's. How lucasfilm even heard of them boggles my mind.

    Jedi Mind was asking for trouble by using the word "Jedi" in the first place, given that it wasn't in the English language prior to the release of Star Wars in 1977. Funnily enough, Lucasfilm owns the copyright on anything created/used for the Star Wars movies - Jedi, Sith, Droid (hence why Verizon licensed this for their Android handset) etc. So it's reasonable to expect that if someone's cashing in on brand familiarity to market an unlicensed product, that Lucasfilm would be anxious to protect their trademark.

    I know the prequels didn't meet everyone's lofty expectations, but cut Lucas a bit of slack when it comes to defending something owned by his company. If you'd created something that was known the world over then found someone was selling something that cashed in on that cashed in on your hard work, wouldn't you want to protect what's rightfully yours?

      Double grammar fail. This is what I get for writing a comment in a hurry, pre-caffeine and trying to re-edit bits of it at the same time.

    George Lucas - That's it...I'M SUING YOU AND YOUR COMPANY!
    (Brent Fouch waves his hand)
    Brent Fouch - This is not the company you are looking for

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