It's Not 2001, It's Halo: Reach

Reader Sean was strolling down the street in his native Toronto when he spotted this monolithic hulk, which is one of the more unique game advertisements we've ever seen.

It's a 2001-esque cylinder that seems to exist solely to pulse a red light and point people towards Halo: Reach's web portals.

It might succeed at this, it might not, but even if you never realise what the hell it's for, it still looks cool!


    Wonder how long before it's stolen.

    Just advertising or something along the lines of another ARG?

    I wonder if there is any in Melb?

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