The New Zealand TV network that ripped off a PS3 ad and was called on it by fake executive Kevin Butler sent the PlayStation "vice president of everything" a large gift basket as a gesture of goodwill.
Butler, noticing that New Zealand's TV3 straight-up copied the PS3's "Montage" ad from earlier this year, didn't send a cease-and-desist (though the ad was soon pulled) but did spell out in pretty clear terms what he wanted from the broadcaster. Namely, "TV3's support in making the PS3 the Official Game Console of New Zealand... That, and a box set of Flight of the Conchords."
Ask and ye shall receive, Kevin. In addition to that plaque (in greater detail here) and the DVDs (but were they Blu-Ray?), SCEA's marketing folks also got a bunch of Kiwi goodies, such as ... Marmite? Yum?