Microsoft Looking To Beat China's Ban On 360 Consoles

The Xbox 360 is, officially at least, banned in China. Microsoft, however, hasn't given up hope of getting the machine cleared for a legal release.

While you can find one easily enough at an importer, like most other games consoles in China (aside from the Nintendo DS), it is barred from official distribution, as consoles are seen by the government as a danger to youths and their vulnerable little minds.

Microsoft corporate vice president Zhang Yaqin, though, isn't letting a minor quaffle like a decade-long ban on game consoles stop his company from trying to sell game consoles.

"We hope to launch Xbox as soon as possible but it all depends on the government," he told Shanghai Daily. Microsoft blames "several government bureaus" for the continued ban, and says at time there's no set timetable for a local launch for the 360.

You have to admire Microsoft's sticktoitiveness in Asian markets. Nearly a decade of irrelevance in Japan, nearly a decade of nothing in China, and still they keep chipping away. One day, Microsoft, it may actually be your day in the region. One day!

Microsoft hopes for approval on Xbox [CTI, via GamePolitics]


    Pretty frickin' racist if you ask me. And yet, if the U.S. or other countries banned any chinese products, imagine the uproar!

      Errr... racist? Racist how? The ban is on all consoles from anywhere.

      China's a communist nation, which leads to a pretty strict foreign policy. It's not just Microsoft or even video games, man - Google even decided to shut down in China.

      I'd bet there's still some foreign paranoia towards the US because of the amount of power it gained after the collapse of the Soviet Union. The two countries aren't really allies.

      It is a ban on nearly all consoles. The PS3 and PSP are banned too. I'm not sure what Nintendo did, but they managed to get permission to have at least some of their products released under the iQue name (handheld devices and a modified version of the N64).

        Nintendo is probably allowed becasue of it's status as a 'kids' console, thus stopping it from 'harming' children's minds. I'm sure Conker's Bad Fur Day is great game for kids.

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