Apple has taken shots at the DS and PSP. The iPhone has more games, they say. Sony fires back with this ad, basically saying, yeah, but our games are better.
I've seen game companies take shots at each other in ads. It's common. In fact, mocking Nintendo has been a seasonal sport for Mario rivals. But I have not seen a game company take a shot in an ad at Apple before, thinly veiled or not.
[Official PlayStation ad, via Twitter]