Nine months after the official launch of the PlayStation 2 in Brazil, Sony brings the high-definition magic of the PlayStation 3 to the South American country, with a launch price of roughly $US1130, $US500 less than originally planned.
Video games are expensive in Brazil. When the PlayStation 2 launched there last November, the asking price for the then nine-year-old system was around $US461.
So it makes sense that the PlayStation 3 carry a higher price tag. Today the 120GB PlayStation 3 Slim goes on sale at Sony Style stores around the country for 1999 Brazil Reais, which at current exchange rates equals approximately $US1,130. Pretty steep, but it could have been worse.
According to Anderson Gracias, division manager of Sony PlayStation Brazil, the original price was to be 2499 Brazil Reais, or $US1408. In order to stay competitive with the Xbox 360, which sells for $US999 to $US1599 in the country, Sony is subsidising part of the cost.
Brazil with get the PlayStation Network in three phases, beginning in 2011 with a Portuguese translation. Then Brazilian content will be added, and finally the service will be tweaked to work with the services available in the country.
For $US1,999, Sony Style starts selling PS3 in Brazil on Wednesday [Vol Juegos (translated from Portuguese) - Thanks Claudio!]