Multiplayer gaming is hard enough when you can talk to your colleagues, but trying to achieve some kind of cohesion with zero communication? It's madness.
Yet that's what the aim of Swarmation is. You're thrown into a multiplayer scenario in which you control a single pixel. There are dozens of other pixels controlled by other players, dancing around the screen. You're supposed to all band together to form a shape within a time limit, but when you can't coordinate your efforts via voice or even text, things rarely (if ever) go to plan.
That's if the plan was ever to actually make the shapes. It's more likely the plan is to simply watch what happens when the blind try and make pixel shapes with the blind.