Microsoft, You Need A New Mascot In Japan

Despite the failure of the Xbox brand in Japan, Microsoft is on the right track with Sanrokumaru, the console's mascot in the region.

He can throw a baseball, he can fix giant robots, but while he's amusing us, he's obviously not doing a good enough job in Japan, because his job is to sell consoles, not amuse us.

Let us help you then, Microsoft Japan. Because we care. Sanrokumaru needs to stop doing chores and playing sports and start being a little meaner. Or manlier. Or both. Maybe you should look to the big screen for inspiration?


Comments

    sanrokumaru is 3-6-0 by the way.

    i dont get this...
    Have i missed an advertising campiagn for the 360 or something? none of this makes sense :'(

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