As was rumoured last week, Activision now holds the NASCAR licence and racing-focused studio Eutechnyx will be building "NASCAR 2011: The Game," according to an official site launched today with a countdown clock that hits zero in five days.
EA Sports had published NASCAR games from 1996 to 2009, ending with NASCAR Kart Racing on the Wii, the most recent dedicated NASCAR title on any console. Gran Turismo 5, due November 2 on the PS3, does feature NASCAR licensing and vehicles.
The acquisition of NASCAR's licence gives Activision the first major sports league or series it has had in recent memory. It's most noteworthy sports titles have come with Tony Hawk (skateboarding), Cabela (hunting) and Rapala (fishing) as licensors.
Activision made a licensed paintball game in 2008 that was poorly received. Its only current licensed team sports game is Little League World Series Baseball.
[via Operation Sports]