People were already starting to line-up this morning in New York's Times Square for the official launch of Bungie's Halo: Reach.
Halo fans in New York will be treated to a live performance by hip-hop's Kid Cudi at the Best Buy Theater in Times Square. That even will also be broadcast live in HD on Spike TV starting at 11.33pm EDT tonight and will also air on the Times Square MTV billboard.
"The launch of Halo: Reach will likely rival some of the biggest entertainment launches of the year," said Chris Homeister, senior vice president and general manager of the home entertainment group at Best Buy. "What better way to celebrate this highly anticipated game than to partner with Microsoft and host the marquee event at the new Best Buy theatre in Times Square?"
Here's a rundown of all of the other big launch events around the world:
New York: Best Buy Theater, 1515 Broadway (at 44th St), New York, New York, 10036 (event begins at 8pm EDT, September 13) Seattle: Experience Music Project, Science Fiction Museum and Hall of Fame, 325 5th Ave North, Seattle, Washington 98109 (event begins at 6pm PDT, September 13) UK: GAME, Westfield Shopping Centre, London, W12 7GF (event begins at 9.30pm GMT, September 13) Norway: Spaceworld Megastore, Storgata 12, 0155 Oslo (event begins at 12.01am CET, September 14) Sweden: Webhallen, Sveavägen 39, 11134 Stockholm (event begins at 10pm CET, September 13)
Of course, plenty of local game stores will also be holding their own events. Feel free to drop details in comments if you know of any.
Are you going to a Halo: Reach Launch event?