Sony: Price 'Perhaps An Issue' With The PSPgo

Ah, the PSPgo. Right idea, wrong time, and definitely wrong price.

In an interview with MCV that covers all things PlayStation, Sony Computer Entertainment Kaz Hirai has touched on the challenges his company have faced in trying to sell the PSPgo, a handheld that requires online purchases and is exorbitantly priced.

"It is the first time we have done that with any of our devices, and we did get a lot of feedback, both good and bad", he says. "I think we need to make sure we have as many titles available to download as possible, to make the experience as easy as possible. But also pricing is perhaps an issue. Because of the cost reductions we've been able to do over the years, the traditional PSP has benefited. But the PSPgo is a completely different design, so the cost trend is different."

"Those are some factors. But I'm happy with the results that we've seen on PSPgo, including the invaluable feedback that we've been getting from our consumers. I think it has done well for us."

That last line pretty much means "we now know what not to do", which can only be a good thing for the next PlayStation handheld.

INTERVIEW: Kaz Hirai [MCV]


Comments

    I've only ever held a go. I must say its the most solid and comfortable PSP in my opinion. I love the idea of not carting around my games and having them all on the system.

    The killer is definitely the amount of games on the store. Theres some great ones like Ratchet and Clank Size Matters for $12, but then theres one which start to get a bit too steep. I'd consider getting a go though otherwise.

    The JB HI FI $288 deal with 10 games is actually pretty good but why I can get the cheap psn games on my old psp with a memory stick. Not only that, but I cannot download certain games I want from the PSN.

    Hopefully all console makers will keep this lesson in mind when it comes to future home consoles too. People don't want digital-only distribution. By all means have it in parallel with traditional retail, but digital-only takes too much choice away from consumers.

    They learned something all right. That's why they're now saying that media-less consoles are at least ten years away.

    Heh, I was just chatting with the manager of Game here, and he's just received a recall from Sony of all the stores PSP GOs, because they don't sell. In the year or so he's managed that store, they haven't sold a single one.

      There's a very good reason for that, not only are you paying the extra expense that everything game related seems to carry down here, but your paying the already high price along with most likely ridiculous internet fees to pay for those downloads. They say the internet situation is bad in America, that's nothing compared to here.

      Incidently I own a PSPgo, only because my slim got stolen while i was travelling in Spain, travel insurance paid for my brand new device, I went and bought a $50 PSN card and guess what? half the games I want are not even on the store! I can't even play my UMD games without purchasing again, i should have got a 3000. Currently HBL is the only thing that keeps me going.

      WOW. I find it hard to believe not even one, but WOW.

      And that is why Game is shutting down stores across the country?

    It only took them a year to realize this? All the launch reviews were "costs too much, more than a PSP" and "no games". These were the exact same problems that hobbled the PS3 from launch; PS3 didn't take off until last year when it got games and a reasonable price.

    They should've learnt their lesson with the PS3. The original price was stupidly over the top and they got thrashed by Nintendo and Microsoft - the cheaper slim came out and their sales went through the roof.

    I would buy one but the only problem is that my friend and i regularly lend each other our games, something we can't do with a go

    They better improve the d-pad on the next one.

    I manage for GAME and in the whole lifespan of GO I have sold only 3 units. I generally talk people out of purchasing GO due the ease of buying umd's and the frustration each of my customers expressed after buying it.Im sure some people find them great and much more convienant than the standard model but if you do play with them for an extended amount of time the squareness of the device complicates gameplay, they aren't easy for kids to use and are alot more fragile than any of Sony's previous handhelds. Definitly right when you say the technology is 10 years away from being mainstream. But alot of the serious gamers and more tech savvy generation are more than ready for media only. But its still not a good sign when retail assistants try to talk there customers out of purchashing a product because they know the shopper will be unhappy.

    PSP Go is ahead of it's time. That's all I can hear.

    I don't know why people are so attached to physical media... ESP UMDS?! they come in small elongated boxes, plastic cover over a mini disc, a 8 page manual and a cover. Out of any physical media out there UMD's have to be one of the worst. It's not cool to hold, hell you have to be careful.

    If Sony had every game on the store you'd actually get more selection from the user. You don't have to worry about the game not being available instore (think metal gear, sell quick) EB's marked up price. AND you don't even have to leave the house.

    This device is made for portability, ie. the small screen (IT CAN FIT IN YOUR POCKET?! DREAM COME TRUE) no carrying games, it's an all in one device. And comes with a nice hard drive space + expansion sot.

    They are going for $300 at JB with 10 free games... surely a lot of people would want this, if only they knew.

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