The Secret To FarmVille's Success

A "former senior employee" of FarmVille devs Zynga recounts a meeting he once had with the company's boss. Via SFWeekly.


Comments

    You have to have someone to watch the numbers, there's no point making something, no matter how good, if it runs a deficit.

    If you don't have someone at the other end of the spectrum, looking at how good, and in the case of games, FUN they are then you'll run a deficit not matter how intensely you scrutinize the numbers.

    I wonder how many of us know of Farm Town?

    This makes my heart cry.

    ...and that's all fine but you, sir, will never be an artist.

    If they don't -want- to create art, that's fine, I don't really have a problem with that. Does anyone remember Leigh Alexander's editorial asking whether videogames are just soap (ie. risk-free consumer products)? This is what she's talking about. This is just soap.

    There are other options though. Not for everyone, and not all the time, but they do exist.

    Man... Pincus never ceases to amaze me. The single most parasitic man we have involved in games today. This is the man that delivered this gem of a speech too - http://www.youtube.com/watch?v=S7YaVVpK1G4

    Have a read of this as well while you're at it:
    http://www.cracked.com/article_18709_6-devious-ways-farmville-gets-people-hooked.html

    "So I funded the company myself but I did every horrible thing in the book to, just to get revenues right away. I mean we gave our users poker chips if they downloaded this zwinky toolbar which was like, I dont know, I downloaded it once and couldn't get rid of it. *laughs*"

    This guy is... amazing

    Evil genius <3

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