As mentioned in our recent History of Headshots article, the 2000 video game Soldier of Fortune was a pioneer - a bloody pioneer - in the technological art of connecting a gamer's virtual gun with various enemy body parts.
This ad, which I'm told by a tipster was scuttled by Soldier of Fortune publisher Activision because it was too graphic, highlighted the game's location-specific damage. But, we've heard from Kotaku readers that the ad did make the rounds after all.
Did you see it back in the day?
I can see why the publisher would have hesitated to run it.