Apple Tried To Buy Halo's Creators

Guess Apple boss Steve Jobs had a very good reason for being upset at Microsoft's purchase of Halo creators Bungie: according to a former Bungie staffer, Apple had itself been on the verge of buying the now-famous developer.

Former project lead Tuncer Deniz has told Develop that Bungie's big cheese had, around the turn of millennium, "asked Apple if they were interested in buying us". Former Microsoft man Ed Fries says this was because the developer "was in a bit of financial trouble". This was a decade ago, before Halo, when Bungie's main claim to fame was as the developer of the Marathon series, a cult favourite shooter franchise on the Mac.

Although Steve Jobs initially passed on the offer, Deniz says the Apple boss quickly changed his mind, and had his senior vice president of worldwide product marketing Phil Schiller get in touch with Bungie to seal the deal.

It was only then that Schiller found out Bungie, who had been in talks with more than just Apple, had already signed a deal with Microsoft. Cue Steve Jobs, who had assumed Bungie was his to buy, going bananas.

Interesting. This is definitely one of those watershed moments in gaming history. Imagine an Xbox without Halo. Or an Apple with a super-talented video game studio under its roof. It'd sound like a bizarro world had it not come so close to actually happening!

Ex Bungie dev: Apple got close to buying us [Develop]


Comments

    Sounds like a world where the Xbox barely gets off the ground, Apple gets some good games, but at a time when no-one cares about them and Bungie becomes a mildly successful developer with a strange feeling of having missed something...

    Makes you think though, would they have even been successful being on board with apple? We all know how focused on hardcore games apple is now so it seems logical to say they would've never found the same success as they would with Microsoft. Can't help but think though.

    Again - *snicker*

    Sounds like, if anything, Jobs was pissed that he turned them down and it was an afterthought to purchase Bungie, or some grand plan to buy them out for a lower price backfired.

    When they're companies worth billions, I've zero sympathy - I'm happy the developers saw some benefit and were able to buy back their independence.

    Bungie started out developing exclusively for Mac so it only seems fair that Apple would have wanted to integrate them and pour more funds into their development.

    And they made some of the best games for Mac back in the 90's; and one wouldn't think to call those 'casual' games. Whose to say that with Bungie's experience in making 'hardcore' games they wouldn't have been tasked with getting Apple into the 21st century games market?

    Halo was obviously the launching point for Bungie, and that started out as a multiplatform title. When it went exclusive, it became one of the biggest reasons to buy an Xbox in the early days. It couldve become one of the biggest to buy a Mac.

    My point is, I dont think its entirely fair to instantly write off their chances with Apple. I doubt they would have bought Bungie and squandered their obvious talents.

    i think that halo would have failed compared to its current success, back then would you have gone and got an entire new computer to play one game? i wouldn't have, but a games console is a different story, you can play heaps of games on the xbox (1), but if you had gotten a MAC to only play Halo on it would have been a waste.

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