Epic Mickey Producer: Wii Chose Wisely

We had a quick chat to Adam Creighton, producer on Epic Mickey, and he had plenty to say about the state of third party development on the Wii, and expanded on why he thought Epic Mickey would do well – despite the well-documented struggle other high profile titles have gone through on the console.

“We’re honestly expecting it to do really well,” claims Adam. “Mickey has a really broad appeal and it’s a very solid game.”

Responding to scepticism regarding the team’s decision to release Epic Mickey on the Wii, Creighton was keen to reaffirm the fact that the team at Junction Point had made the correct choice.

“I think there’s a perception that third party games don’t sell on Wii,” began Adam, “but I think we’re going to do fairly well. It’s been very well received in all the previews we’ve seen, and we expect that to carry through from a retail perspective.”

But if that’s the case, why are other third party publishers are fleeing the Nintendo Wii at an alarming rate?

“I don’t know!” Laughs Adam. “To be honest, and I’m totally speculating here, there might be a ‘next gen is where it’s at’ vibe with publishers. Developers might not see the Wii as a suitable platform – but you’ve seen Epic Mickey and it’s looking absolutely gorgeous.

“We’ve had some dedicated time on the platform and we have some really smart people working on the game. I think we have something really special; not only to play but to look at.”

Epic Mickey is a gorgeous looking game, but is that a result of the distinct art style. Have Junction Point used a distinctive art style to overcome the tech deficits?

“In some ways, yes,” says Adam. “We chose an art style and we used the Wii to try and make that art style work. So it was less about limiting ourselves with the hardware and more about testing the limits of what the hardware could do to try and match our vision. There was a lot of back and forth to try and match the look and the feel of the gameplay with the art. We had these original ideas and they matured over time, but we think we’ve really got there with the final product.”


Comments

    Poor guy, I feel so sorry for him, we might as well put a box on his desk now for his personal things.

    Maybe he doesn't realise that Mickey's 'broad appeal' has dried up in the last ten years, my youngest kid, aged 7 isn't familiar with any classic Disney characters. Largely because there aren't even any reruns of classic Disney cartoons on the Disney channel anymore, every damn show is made up of creepily artificially pop stars (or magician pop stars) struggling with how awesome and famous they are.

    I'd love for a unique and interesting game like Epic Mickey to succeed on a widely owned console with so much untapped potential as the Wii. But ain't gonna happen.

      Well that is not his fault Aaron that he hasn't seen Mickey, that's yours........

      Any 'good' parent will have the entire back catalogue of Disney films on dvd (or BluRay) and any kid should know who Mickey is, it is our duty as parents to show our children the wondrous cartoons of our time!

      From Snow white to Sleeping Beauty, from Beauty and the Beast to Pinocchio...etc etc etc

        now you're just attacking the facts that the poster above placed with your opinions.

        i agree with aaron, even i miss saturday disney and all the episode versions of classic movies!

        i noticed that a few of the younger kids that i know (that know classic disney) are only familiar with them through games like kingdom hearts.

        yeah, the random artificial pop star shows that disney's showing is getting tiresome. but hey, hasn't disney closed off it's animation studio? it's only CG and artificial reality now!

          I've got three fruit o' the loins aged 11 to 7 and trust me when I see encouraging them to love the things you love does not work, they find their own passions and make their own decisions.

          Otherwise we'd all go dressed as Thundercats at Halloween like I dreamed off when they were babies.

          We've got a not too shabby DVD collection of Looney Tunes and Disney cartoons but I can't help but think if they had discovered these things on there own, they'd have the attachment. They're all Marvel superhero mad, but that's only because they've seen the modern movies.

          Ironically my youngest son has Mario Bros mushroom pillows on his bed and I'm making a Halo Reach birthday cake tonight. (with puprle frosting for Elite blood).

            Clearly Christian was being sarcastic (don't wory mate, I got it).

            Mickey is alive and well on Playhous Disney and is very popular with my 22 m/o. Unfortunatly for the makers of Epic Disney the under 3 yo video game market is quite small :P

      I agree with what you are saying, but I think Disney is fully aware that Mickey has fallen on hard times. I think that part of the reason behind making Epic Mickey was a push from Disney to reinvigorate Mickey for a new audience. I believe that when Adam talks about Mickey having a broad appeal he means that Mickey is the "every man" character that has broad appeal. Of course I could be wrong too.

    How much Mickey do you see on the TV?
    Not Much!!
    Baby Boomers and Generation X will be well versed in the characters, but Gen Y and later??????

    Wii made sense because of its installed base, motion control and family friendly nature, however, will it fair better than Okami?

    I guess we will see what the power of Mickey is worth to sales. I guess it is still the Baby Boomers and Gen X buying the presents to put under the tree at Xmas.

    I gifted my Wii to my bro a few years back but will be buying another wii to play this... ahhh disposable income

    If the game fails, then you will see them scramble to rush a port on either/both PS360 and try again...

    Mickey is by far the most uninteresting of Disney's characters. A Mute designed to be easily animated. A vanilla character offset by far more interesting disney creations such as the stupid Goofy or angry Donald.

    Mickey HAS been in recent circulation, MICKEY's CLUBHOUSE is a animated show for preschoolers, only recently put on hiatus after long time Mickey voice talent passed away. I can understand though how 7 - 11 year olds may be uninterested in the painfully juvenile formula.

    The merchandise still sells though, and in some parts of the world the mouse still has cred. I hope that this game finds its audience and does well as Warren Spector is a hero of mine... that and I'd love to see him tackle the Disney ducks if this does well.

    In response to a few people, little kids may have seen more Mickey than you realise. Mickey Mouse Clubhouse is a recent 3D animated show aimed at children up to 5-6.

    it'd make more sense to release it on PS3 for the Move, plus pop on a few Mickey Shorts on the bluray as well, why not watch Fantasia on bluray while you're at it?
    Instead we'd have to dust off the Wii, actually, find where we put the Wii, re-set it up, squint at its blurry, crap graphics and sigh as the controller doesn't realize we're moving it.
    Mmmm, Wii was an awesome choice Warren Spector.
    So innovative. So now.

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