Gears Of War 3 Delayed At Least Five Months

It looks like Epic's Cliff Bleszinski was more than just three days off when he told Jimmy Fallon on national TV that Gears of War 3 was hitting on April 8.

The next day, Microsoft shifted the date a bit, saying the game would actually be hitting on April 5, 2011. Today the publisher is shifting Gears 3 a bit more... to late 2011.

And they say the delay has nothing to do with development time and everything to do with marketing.

"Gears of War 3 promises to be the biggest entertainment launch of 2011," the Microsoft statement reads. "The teams at Microsoft Game Studios and Epic Games have done great work thus far readying the title for release in the [autumn]of 2011. However, we've elected to move the launch of Gears of War 3 until [spring]2011 to make it the marquee title for the holiday season."

Fair enough. But why would they decide now, just a week or so into spring 2010, to push such a huge title back five or so months? Microsoft declined to say, so let's speculate.

If it is indeed purely about marketing, there are a couple of things that could be at play here. Epic's other big game, Bulletstorm, is set to knock us off our feet on February 22, 2011. Maybe they wanted to give that a bit more breathing room.

And what about the other huge Xbox 360 shooter exclusive, Halo? Maybe this oddly timed redeployment of Gears of War 3 was somehow spurred by the inner machinations of that still untitled, undated, relatively unknown Halo game by 343 Industries.

We'll probably never know, but isn't it fun to ponder?


    I'd say it was to get it out of the road of Bulletstorm which looks like more fun

    AHAHAHAH sorry, still not giving a toss about this franchise. In other news, am I the only person who looked at that screenshot and though "Blimey, Dante's in GoW now?"

    "this is a business decision between partners, and not a quality issue" --> From their website.

    That's what annoys me the most. If it was a quality issue, then by all means, take your time to make the game. But if this is just so you can get your hands on more money, well, that just seriously disappoints me.

    I don't think game developers and publishers care about peoples feelings. Their in it to look after their own asses. If it means making more money to put themselves in a better position, then I totally understand why they do it. Video games are very competitive now and with everyone losing their jobs and studios closing down all the time, companies need to try and stay ahead. No matter how big or small they are.


    Regardless of the reason for the delay it means we will get a better game. It's not like they are going stop working on it during this time. Hopefully the extra (extra) time they've had to work on GoW3 means it won't suffer from the hordes of bugs the previous two titles had.

      Of course they'll stop working on it - this is a move to make more money, and if Epic keep working on a game that they're willing to call 'done' then they are simply driving up production costs. My bet is that this will be completed according to the studio's deadline, not the publishers, and the devs will go on to make something else while this just sits and waits until MS are ready to release it. It's a marketing ploy, and that's all.

    Seems silly to think that you'll get more sales by moving it to the busiest time of the year. You'll be up against all the big xmas games, including the annual COD update which will spank Gears and any other shooter that releases around the same time. In sales terms at least, if not quality.

    While sad, this isn't an isolated issue in the gaming industry. A game has one chance at retail. Maximising it's sales potential is at the heart of every big developer and publisher. And MGS is a massive studio who needs a marquee title for the Xmas 2011 season. Because seriously, they don't have one. Crackdown released early this year and went bad in sales. There wont be a Halo or Fable, and Kinect will be good for this year, but is an unknown for next year. That leaves Forza or PGR, and no one knows whats happening there. All that leaves is Gears, and putting the game back a few months is a smart idea. Perhaps they can make a better marketing push, perhaps Bulletstorm will do more sales. Who knows. But there is always a crowded release date when sales opportunities are best. The biggest movie releases always come out in the US Summer. That doesn't mean they all just completed shooting and post-production before their release. They may have been ready for release months before hand. This is a common reality in all entertainment media.

    That sux. Donkey balls.

    Actually I think you will still be able to purchase it on 5 April but after accommodating for lag you will receive it September.

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