Renowned champion of new age spirituality and alternative medicine Dr Deepak Chopra will soon be reaching a whole new audience, as THQ signs a multi-year licensing agreement to create games based on his teachings.
Deepak Chopra is one of the biggest name in spiritual medicine. He's authored more than 55 books on alternative medicine and spirituality, regularly hangs out with Oprah, hosts a weekly radio show, and writes weekly columns for the San Francisco Chronicle and Washington Post.
Now THQ leverages Chopra's popularity though an agreement with licence holder Curious Pictures in order to create games based on the doctor's teachings. The agreement covers games for the Xbox 360, PlayStation 3, Nintendo Wii and DS, all wireless devices and online gaming portals, including Xbox Live Arcade, the PlayStation Network and WiiWare.
"We look forward to translating Dr Chopra's teachings and practices into a video game that provides gamers with a truly unique and rewarding experience," said Martin Good, executive vice president of THQ Kids, Family, Casual Games and Global Online Services. "THQ continues to expand its casual games portfolio and has grand plans to invigorate the lifestyle category with this game."
What an interesting move on THQ's part. While I very much doubt I'd buy a Deepak Chopra game, the doctor's name could sell a lot of games to the casual, Oprah-watching gamer. Looks like I've lined up another birthday present for my mum.