THQ Puts UFC License Into Submission Hold Until 2018

THQ Puts UFC License Into Submission Hold Until 2018
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Publisher THQ will be the undisputed publisher of games bearing the Ultimate Fighting Championship brand until 2018, the company announced today, further highlighting plans to bring UFC mixed martial arts games to everything.

THQ and Zuffa Inc., the sports promotion company credited with legitimising the UFC, announced their extended partnership today, noting that they plan to bring MMA games to more platforms, specifically social and mobile platforms, including iPhone and iPad.

Two UFC Undisputed games have been released by THQ, with plans to release UFC Trainer, a martial arts fitness and fighting game, sometime in 2011.

The publisher said earlier this year that it may extend the development cycle of UFC Undisputed games, shying away from annual releases in favour of 15- to 21-month-long windows between releases. Sales of its most recent release, UFC Undisputed 2010, were blamed for some of the publisher’s less than impressive earnings.


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