While fans begin lining up outside the Anaheim Convention centre for the official launch of BlizzCon 2010, let's check out what sort of Blizzard merchandise they'll be lining up for once they're inside!
Every year, Blizzard sets up this nifty little display in the convention centre lobby, showcasing the plushies, statues, t-shirts, board games, steins, action figures and other bits of loot that will be available at the official merchandise booths once the show goes live. It's an excellent place to help sort out your convention shopping list.
I've got an eye on some Murlocs myself, but then I always have my eyes on some Murlocs. You can't trust those damn things.