Well, according to one expert, these games are designed to be addictive.
Dr Hilarie Cash of internet and computer addiction program reSTART says just that: "These games are designed to be extremely addictive." That's not all! "If you're a stay-at-home mum, once it takes hold, it starts interfering with the time it takes to spend with a kid."
Lock up your housewives! Social network games are going to get them.
Dr Cash tells The Daily Beast that game companies like Zynga have figured out a way to keep players involved by a reward structure that includes a steady stream of rewards, points, etc.
"That's absolutely consciously built into the games," she says, "I've talked to video game developers who acknowledge this."
Whether it be alcohol, smoking, eating, net surfing, shopping or gaming, people can be addicted a bajillion different things. Some people are addicted to work, and some are addicted to drugs. Others are addicted to Mafia Wars. Go figure.
Mafia Wars and mums Who Play It [The Daily Beast]