Call Of Duty Boxed Copies Will Never Have Subscriptions

The Call of Duty experience you have now, the one that includes Modern Warfare 2, Black Ops and future Call of Duty boxed games, will never include a subscription fee, Activision tells Kotaku.

"We will never charge for multiplayer for Call of Duty," Eric Hirshberg, newly appointed CEO of Activision Publishing, told me as our interview this week wrapped up.

What Hirshberg didn't say, wouldn't talk about is in what ways the popular franchise may branch out into other genres, genres that could include a subscription fee.

Back in 2008, Activision-Blizzard CEO Bobby Kotick, Hirshberg's boss, talked about the natural evolution of Call of Duty and how it might include a massively-multiplayer environment, one that could be "monetied".

Plenty of signs point to the possibility of some form of Call of Duty MMO in the future. Activision is now teamed with the most successful massively multiplayer online game developers in the world, Blizzard. And earlier this year the company unveiled a new strategic plan for the franchise, one that included forming a dedicated Call of Duty business unit.

That new "unit" plans to expand the Call of Duty brand "with the same focus seen in its Blizzard Entertainment business unit" placing a focus on "high-margin digital online content and further the brand as the leading action entertainment franchise in new geographies, new genres and with new digital business models."

Is that business speak for World of Call of Duty?

That's anybody's guess, but what's clear is that Activision's plans don't currently include adding a subscription fee to the sorts of Call of Duty games that come with a campaign, coop and online mulitplayer.


    "Back in 2008, Activision-Blizzard CEO Bobby Kotick, Hirshberg’s boss, talked about the natural evolution of Call of Duty and how it might include a massively-multiplayer environment, one that could be “monetized.”

    Why, oh why, am I not surprised? This man has to be the biggest gold digger of the human race that I have ever seen. He'd have to be the only person that would survive a hostile alien invasion; he'd would start by selling his own mother, and then that would lead into 'his advice' for the most efficient way to harvest the most amount of people in the shortest time possible...for a nominal fee, of course!

    ...what a dick. Go to hell and burn for the rest of eternity, and "monetize" your way out of your contract with the devil.

      Yeah because making money off your most successful franchise is complete lunacy! I mean, how dare they talk about the future plans of their franchise and expect people to actually pay money to play their games...

        You would have to be the only person in history that is willing to stick up for this man. The company already makes hundreds of millions of dollars, if not billions, from the sales of all their CALL OF DUTY games, notwithstanding the money ACTIVISION makes from WORLD OF WARCRAFT subscriptions, which also count in the hundred of millions of dollars.

        And they want more money, and you think that is OK? Coming from the man that wanted to sell JUST the cutscenes for STARCRAFT II at a price of say $40. If you can't see that it's pure filth and greed pouring from the very pore's of this man's skin then you need a reality adjustment, man...especially when 1 billion people in this world are dying of starvation.

        I'm with you, Matthew. Capitalising on your biggest asset is so obviously a crime. Bobby Kotick is constantly demonised for being the moneygrubbing ruthless asshole that he undeniably is, but oddly enough any CEO, of any company, generally gets to that position for those exact character traits.

        We dont hate bees for collecting the nectar or making the honey, only for the stinging.

    There's a rumour kicking round NeoGaf that they're already recieving a subscription fee from Microsoft.

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