Activision Hasn’t Bailed On Tony Hawk: Shred Yet

Activision Hasn’t Bailed On Tony Hawk: Shred Yet

As much as Activision’s Call of Duty: Black Ops is a success, the company’s other recent franchise release, Tony Hawk: Shred, is not. But Activision isn’t giving up on Shred, even in the face of pitiful sales.

Eric Hirshberg, CEO of Activision Publishing tells Gamasutra, that things could turn around for the Tony Hawk franchise and that “there’s hopefully a method to that madness” of skewing the game younger.

"For the first time we're targeting that game to kids," Hirshberg says. "It's a gift-oriented game, but, that said, we need to build awareness for the game still. I think you'll hopefully see a bigger ramp-up as we get further into the gift giving season."

If Tony Hawk can recover from Shred and Ride, who's going to make it?

Interview: Activision's Hirshberg On Black Ops, Tony Hawk: Shred And More [Gamasutra]


  • “Activision Hasn’t Bailed On Tony Hawk: Shred Yet”?

    Well. They should. Actually, scrap that, they should have abandoned Ride and forgot about even making this whole damn mess in the first place.

  • Activision should stop altogether, their money grabbing ways ( looking at subscription plans for CoD, high DLC map pack prices etc)

  • Why did they even make this? Ride was an absolute failure, and as far as I was aware that was the final game that they were contractually obligated to make in the Hawk series… let me think (in word):

    Tony Hawk’s Skateboarding
    Tony Hawk’s Pro Skater 2
    Tony Hawk’s Pro Skater 3
    Tony Hawk’s Pro Skater 4
    Tony Hawk’s Underground
    Tony Hawk’s Underground 2
    Tony Hawk’s American Wasteland
    Tony Hawk’s Project 8
    Tony Hawk’s Proving Groud (or whatever that was)
    Tony Hawk: Ride

    For memory, Acitivision signed Hawk for a total of 10 games until 2010, or something like that… and yet they just churned out Shred? Was the contract updated at some point?

    Also, which of these were actually good games? At what point did they become crap? When Neversoft left, or was it long before that?

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