At first glance, this may look like just a simple play on a tired old gaming meme. But we're not in the business of single glances. Look closer.
This A1-sized poster is made up of 2050 layers of text, each bearing the name of a video game, game company, character or platform. To get an idea of just how many names and labels that is, check out this close-up.
The piece was designed by the wonderfully named British graphics artist Dean Lord, whose website you can check out here.