It’s also the name of a regular section here at Kotaku, where we round up all the best news coming in overnight, to save you trawling down the page for an excuse to not start work. Don’t say we’re not good to you!
It's still all about Kinect for our US counterparts, so Kotaku is currently being flooded with stories about the device.
But in addition to all this, there are a handful of stories that may be worth watching in the grand scheme of things, in terms of how they might affect gaming in the future. Apparently there's an Apple patent doing the rounds that focuses on augmented reality, there's a 3D gaming phone in the works that may end up rivalling the 3DS, and horny high schoolers rejoice - you may soon be able to sneak into the girl's locker room as science takes us one step closer to invisibility.
Oh, and Dead Space 2 scares the crap out us.
In Short Apple Patent Takes Augmented Reality Games To The Next Level 3D Gaming Phone Ready To Battle Nintendo 3DS Dead Space 2 You Are Creeping The Hell Out Of Me Setting Up And Tuning Your Xbox 360 Kinect Science Takes One Step Closer To Rendering Us Invisible