Barack Obama did it. Google did it. Pixar did it. Now, game publisher Electronic Arts is doing its part for the It Gets Better Project, the anti-bullying campaign designed to offer hope for gay, lesbian, bisexual and transgender teens.
The project, started by columnist and author Dan Savage, is in part a response to the recent suicides of Justin Aaberg and Billy Lucas, two gay teenagers who took their own lives after relentless bullying and harassment. Savage and his partner Terry delivered the first It Gets Better message this September. Dozens of gay, lesbian, bisexual and transgender adults soon followed, as did politicians, organisations and corporations.
But EA appears be the first video game publisher to back the initiative with a powerful video from its employees.