The Video Game Awards are a high-profile event, but trade mainstream exposure for a production some gamers find cheaply stereotypical. That bargain still hasn't conclusively paid off; overall ratings declined for a third straight year, but gained in some demographics.
Variety reports that Saturday's production delivered 627,000 viewers to Spike, a 3 per cent drop from last year. While Nielsen will consider DVR playbacks through December 18 in the final figure, "in all, Spike's big gaming party is becoming less and less of a must see event for the industry's top fan," Variety concludes.
Hamfisted dialogue, lowest-common-denominator jokes with telegraphed punchlines, and presenters butchering video game titles would seem to redound to that.
In core advertising demographics, however, the VGAs made some impressive strides: men 18-34 showed a 15 per cent increase: adults of both genders, 18-49, were up 12 per cent and adults 18-34 were up 5 per cent.