Australian Video Games Sector To Grow By 11.9% in 2011

According to Business Information Analysts IBISWorld the Video Games industry is set to grow by 11.9% ($433.85m) throughout 2011, making it one of the sectors to watch this year.

According to IBISWorld, only the Organic Fruit industry will see more growth!

“Older gamers are maintaining their interest at the same time as new gamers embrace industry products as a fresh form of entertainment with female gamers opening up additional avenues for revenue as a burgeoning new audience,” claimed BISWorld Australian General Manager Robert Bryant.

In the context of John Riccitiello’s statements about Digital overtaking Retail, this is an interesting prediction. Australian game development appears to be receding, and retail is (apparently) struggling in the face of mass importing – is it possible that the majority of this growth will come via digital distribution?

Regardless, it would appear to be a pretty solid prediction. The 3DS will probably make a difference at retail, as will solid sales of Kinect and (to a lesser extent) Move, but we think that Mobile gaming will see another year of rapidly increasing growth, with the iPad leading the charge, particularly with the presumed release of the next generation iPad early this year.

What do you guys think? Do you expect the games industry to grow throughout 2011?

Which industries will be the hottest in 2011? [News.com.au]


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