Research firm PlayScience recently decided to take a look at the differences between boys and and girls aged 6-14 and how they engage with video games. The differences in consoles owned by boys and girls appears to be minimal, but gender variances arise with regards to how they are used.
Apparently for boys, video games are the focus, while girls are more likely to multitask using the device.
While girls take advantage of the many features technology has to offer, boys seem to have blinders on – running straight towards games on every platform. Girls, on the other hand, are more interested than boys in downloading music, pictures, ringtones, and wallpaper, listening to music, chatting and e-mailing with friends, watching videos, and reading eBooks on the tech devices they use.
So girls are far more likely to take advantage of a device that lets them be social, whereas boys are mostly interested in the games themselves. But are there any similarities in how different genders engage with gaming devices?
So, where do boy and girls agree? Two words: digital convergence. In general, both boys and girls want their digital devices both for entertainment and communication purposes (even though the genders skew differently depending on the device and the use). And portability is key – they don’t want to carry around multiple devices to suit all of their needs.
It's interesting stuff - on a number of levels. The first point of interest being that despite the fact that the number of young girls gaming is increasing, to the point where there is little difference between the genders, there are differences in the way girls interact with technology. What interests us more, however, is the need for children to have a convergence device - will this impact on sales of the 3DS? The most wanted gifts for kids last Christmas last year were all Apple products - iPod Touch, iPad, iPhone. If they are already in possession of a portable device that serves all their needs, will kids (especially girls) have a need for another handheld console?