Publisher THQ just got the rights to make video games based on a whole range of Mattel toy properties. Think Barbie, Hot Wheels, Fisher Price, and, most promising, Masters of the Universe.
THQ Raids Mattel's Toy Box
Trending Stories Right Now
In the past few months, a video game has become popular among young people, prompting experts and commentators around the world to decide that there must be something dangerous about it.
We're conditioned to expect console manufacturers to be bitter rivals, constantly at each other's throats in a battle for market supremacy. But sometimes, the enemy of an enemy can be a friend.