What Do You Think Of THQ’s New Logo?

59 responses to “What Do You Think Of THQ’s New Logo?”

1. 

   affy

   January 13, 2011 at 2:03 pm

   i dont mind it

   Reply
2. 

   Crumpy

   January 13, 2011 at 2:05 pm

   You mean the Table & Chair with the backwards question mark is a logo for a game company?

   Not a swedish furniture maker?

   Reply
   1. 

      Adam Ruch

      January 13, 2011 at 2:08 pm

      +10 for this.

      Reply
   2. 

      Scared

      January 13, 2011 at 2:12 pm

      What has been seen cannot be unseen 🙁

      Reply
   3. 

      Shane

      January 13, 2011 at 2:56 pm

      I like this, but would add that the “Q” is clearly one of those twisty screws. Definitely more appropriate for DIY furniture than game devpt.

      Reply
   4. 

      Jamie Watt

      January 13, 2011 at 3:14 pm

      That’s what I saw as well. Except the Q looks like a drunk, red snail being sick….

      Reply
   5. 

      brent3000

      January 13, 2011 at 5:09 pm

      First think i though after looking at it…

      Table and Chair 😀

      Reply
3. 

   Stevorooni

   January 13, 2011 at 2:06 pm

   If you cross your eyes while looking at it you can see a 3D sailboat.

   Reply
4. 

   Dr Nic

   January 13, 2011 at 2:07 pm

   Worst thing I’ve seen since Sci-Fi channel became SyFy. Sheeesh.

   Reply
5. 

   Garrick Bortignon

   January 13, 2011 at 2:08 pm

   I dont mind it.
   The old THQ logo was starting to look kinda dated, so its nice to see a refresh.

   Reply
   1. 

      Sughly

      January 13, 2011 at 4:28 pm

      The old one was 1990-riffic.

      Reply
6. 

   Mr Explody

   January 13, 2011 at 2:09 pm

   I liked the old logo better, but I understand that companies need to refresh their image. It’s not bad.

   Reply
7. 

   Corey Lee

   January 13, 2011 at 2:09 pm

   The philosophy behind the new logo sounds like standard industry fare.

   Aesthetically, the ‘t’ and ‘h’ look like tetris blocks that are just dying to be put together. That and the ‘q’ looks like an unfinished question mark (?)

   Reply
8. 

   Jennifer Christodoulou

   January 13, 2011 at 2:12 pm

   The q looks more like a backwards question mark, which makes me think that even THEY’RE not sure they like their logo

   Reply
   1. 

      riotmos

      January 13, 2011 at 6:02 pm

      Agree! Now everytime THQ does something questionable, we can use this.

      http://www.mmdsekai.com/THQ_Logo_Fixed.jpg

      Reply
9. 

   Dire Wolf

   January 13, 2011 at 2:15 pm

   I don’t mind it but the Q doesn’t look enough like a Q.

   Reply
10. 

    Aidan Dullard

    January 13, 2011 at 2:15 pm

    Aside from the sludge of marketing-speak (omg! innovation! creative growth!) that tries to justify it, I think it’s just confusing. It’s like they got every modern trope of looking ‘modern’ and ‘unconventional’ and smooshed them together.

    Reply
11. 

    Choc

    January 13, 2011 at 2:17 pm

    it looks like 8 bit and old, weird for a tech company.

    Reply
12. 

    Seamus Byrne

    January 13, 2011 at 2:18 pm

    Serrels: “new things hurt my brain!”

    I dig it.

    Reply
    1. 

       Mark Serrels

       January 13, 2011 at 2:20 pm

       *Trash

       Reply
13. 

    hobo

    January 13, 2011 at 2:18 pm

    it looks odd, and to me doesn’t really look modern, looks like a logo I’d see before 2000. i don’t like it.

    Reply
14. 

    Qumulys

    January 13, 2011 at 2:19 pm

    eew

    Reply
15. 

    AmbroseIV

    January 13, 2011 at 2:21 pm

    It’s hideous.

    In fact, I predict a large number of people will stop buying THQ games because they don’t want to see it on the splash screen… okay, probably not – but it could happen!

    Reply
16. 

    Blaghman

    January 13, 2011 at 2:25 pm

    Ehhh, slightly less offensive than the Rare logo change…

    Reply
    1. 

       Mark Serrels

       January 13, 2011 at 2:25 pm

       Yeah, Rare’s change was brutal.

       Reply
    2. 

       Stevorooni

       January 13, 2011 at 2:27 pm

       I didn’t even know they had changed their logo so I looked it up and argh just awful.

       Reply
    3. 

       Mr Explody

       January 13, 2011 at 2:49 pm

       Yeh Rare was a real step backwards. Their current logo looks like it’s for a small web hosting company.

       Reply
17. 

    MrBS

    January 13, 2011 at 2:27 pm

    I wonder what game make ‘Chair’ will think of that logo. THQ logo was awful so this is an improvement I guess but it just strikes me as a company trying way too hard to be ‘cool’.

    Reply
    1. 

       Mark Serrels

       January 13, 2011 at 2:27 pm

       I think the logo needed to change, don’t like this that much though.

       Reply
18. 

    Dunnowhathuh

    January 13, 2011 at 2:27 pm

    I see a T, then an incomplete capital H (until 2 or 3 seconds later when I realise it’s a backwards lower case h) then a lower case g or an S that’s been cut off (yeh, I know it’s supposed to be a Q but it sure as hell doesn’t look like it). Yeh, I don’t get it either.

    Reply
19. 

    Dean

    January 13, 2011 at 2:30 pm

    I kind of understand, they’re got the old and the new (blocky and pixellated, smooth and curvey), but I don’t mind it I guess.

    At the end of the day, a company’s logo means a lot less than what the marketing department would’ve been paid to develop it…

    Reply
20. 

    EzyLee

    January 13, 2011 at 2:33 pm

    I don’t mind it. It is tidy…

    People are pretty quick to hate on logos when they first come out as they are often presented in a way like this. On it’s own, on a stark background.

    It is not until you start seeing the logo with the rest of the THQ brand, then it starts to make sense. Take the ANZ bank logo… when that came out, i hated it. Apart from looking like a logo I designed 5 years prior… it works really well across all of ANZ’s suite of materials.

    Give it a chance people. You will learn to love it 😉

    Reply
21. 

    Tom

    January 13, 2011 at 2:35 pm

    I don’t get the design principle behind it. It’s got some style (albeit, not succinct) but there’s no substance or drive behind it.

    Reply
22. 

    miniluv101

    January 13, 2011 at 2:38 pm

    The old one has definitely done its due. This is a suitable replacement! APPROVED print it!

    Reply
23. 

    Shaun O’Keeffe

    January 13, 2011 at 2:42 pm

    Does the stylised ‘Q’ represent THQ’s profits after this logo refresh?

    Reply
24. 

    Alex Rogan

    January 13, 2011 at 2:53 pm

    That is horrible! First impression – toilet/bathroom company.
    SINK
    TOILET
    TOILET PAPER.

    but why is the toilet paper red….?

    Reply
25. 

    Riley Quinn

    January 13, 2011 at 2:56 pm

    Not bad, I like it much more than the original, although it looks like a furniture company

    Reply
26. 

    doubleDizz

    January 13, 2011 at 3:04 pm

    joisus, gamers are worse than old people when it comes to change!

    Its better than their old logo! That thing had more eighties design elements than a Duran Duran video.

    Reply
27. 

    metalisticpain

    January 13, 2011 at 3:04 pm

    It looks pretty good. I do see the table and chairs but also tetris. Nice and fresh imo.

    Reply
28. 

    Alinos

    January 13, 2011 at 3:11 pm

    i feel like ive just come from Ikea for some reason

    Reply
29. 

    Michael Barnes

    January 13, 2011 at 3:13 pm

    Meh.

    Reply
30. 

    Foxbane

    January 13, 2011 at 3:15 pm

    looks like ass

    Reply
31. 

    Rob

    January 13, 2011 at 3:18 pm

    I’m not a fan. It took me more than a second to recognise what this was for, which from an advertising standpoint means it isn’t clear enough.

    Reply
32. 

    Cav

    January 13, 2011 at 3:36 pm

    Will have to wait and see how it is implemented to the opening credits to a game before I make my mind up.

    The impact of the original was good

    Reply
    1. 

       Mark Serrels

       January 13, 2011 at 3:38 pm

       That is a pretty awesome point. How will this logo animate its way into existence? Very important!

       Reply
       1. 

          Cav

          January 13, 2011 at 6:54 pm

          Thank you kind sir.

          I always liked the CLANG, CLANG, CLANG of the original

          Reply
33. 

    Blackwater

    January 13, 2011 at 3:43 pm

    ABout as good as Rare’s new logo

    … meaning that it’s not good

    Reply
34. 

    Chuloopa

    January 13, 2011 at 3:57 pm

    I hate it.. i really hate it..

    Does this make me a bad person??

    Reply
35. 

    Wayne Byrden

    January 13, 2011 at 4:04 pm

    I’d like to see anyone who doesn’t like it to post their own version of a new THQ logo.

    Reply
36. 

    Paul Taylor

    January 13, 2011 at 4:11 pm

    You can’t see it, but I’m shrugging. I guess I don’t care that much –it’s neither grabbing nor offensive, minimally middle-of-the-road — but I wanted to share this next sentence.

    THQ used to stand for Toy Headquarters, so it’s odd that the ‘Q’ is highlighted in this way, like it’s saying Toy HeadQUARTERS.

    Reply
37. 

    Ross Moir

    January 13, 2011 at 4:40 pm

    To me it screams “casual”, while the old logo, out-dated though it may have been, was recognisable and had a certain amount of retro style, like a 57 chevrolette.

    I’ve been a fan of THQ for a long time and, while I’ll a remain a fan of the company, I’m no a fan of the logo.

    Reply
38. 

    Azoshi

    January 13, 2011 at 5:34 pm

    Meh.. I’m sick of all this ‘Clean’ boring crap thats going on with logos. Apple started this, and they’ve just created a terrible trend here. These kind of logos are gross and uncreative. What ever happened to splatters of bright colours? What happened to logos that were actually eye catching?

    Shame on THQ.

    Reply
39. 

    MikeZdoesit

    January 13, 2011 at 7:36 pm

    Excellent, its both modern and stylish and its going to look great on new boxes / packaging.

    Reply
40. 

    Grandmaster B-Funk

    January 13, 2011 at 7:48 pm

    it’s a backwards lower case h?

    what i saw was a upper case H with the top left of it missing

    Reply
41. 

    Mr Waffle

    January 13, 2011 at 8:26 pm

    Well, they needed to blow the money they make with their jacked-up Steam prices on SOMETHING…

    Reply
42. 

    tsengan

    January 13, 2011 at 8:43 pm

    That’s not a justification of a logo, or even marketing speak. Those buzzwords are what comes out when branding people fart.

    Try harder, THQ. The logo is interesting as an art piece, with some nice hints towards pixels (althouth the midspace in the h is far too narrow), offset nicely by the very curvaceous Q. The gray/red colour contrast is also nice, if very unimaginative. But i’d like to know the real rationale behind it.

    Reply
43. 

    Jason Oliver

    January 13, 2011 at 9:14 pm

    THQ have been making good games for at least 3 or 4 years now – I’m surprised its taken them this long to distance themselves from the old logo which used to rival the Acclaim logo as an solid indicator of licenced rubbish

    Reply
44. 

    OptimusHippo

    January 13, 2011 at 9:26 pm

    I like it! It’s simple and crisp!

    Reply
45. 

    George Zeleznik

    January 13, 2011 at 9:42 pm

    I thought that the H was uppercase but had a chunk taken out by the T as is a growing trend in logos. Who saw a backward lowercase h? Sounds to me like you’re actively trying to find things wrong with it.

    Reply