Homefront’s Delay Will Help THQ “Dominate” Retail In 2011

We’ve just gotten word from THQ that Homefront’s release date has slipped by one week to March 17 – a delay that seems tailored to help their prize IP make a bigger splash at retail.

“We moved our Homefront launch date by one week to March 15th (17th AU),” claimed THQ’s CEO Brian Farrell. “We think we have a great opportunity to dominate retail on this date.”

THQ has also released their figures their third quarter – revealing that one of the big successes for the company during this period was uDraw – they’ve shifted over 1.2 million units.

“We posted a strong holiday quarter led by our new uDraw GameTablet,” said Farrell, “which shipped 1.2 million units. This owned intellectual property provides THQ with a new growth opportunity focused on innovative and creative game play,” said Farrell.

New IP seems to have been a huge priority for THQ over the past few years, and into 2011, and their investment in launching Homefront as a blockbuster franchise is testament to this fact. THQ are expecting big things from 2011, with Homefront, De Blob 2 and WWE All Stars releasing early this year, leading into the prospective release of Saints Row 3 in Spring 2011, and Red Faction Armageddon.

“Fiscal 2012 will be driven by the strongest core games line-up in our history,” stated Farrell, “including: Red Faction Armageddon, Warhammer 40,000 Space Marine, MX vs. ATV Alive and the newest installment of our Saints Row franchise.”

All in all it could be a huge year for THQ, if things go to plan.

THQ Q3: Saints Row 3 coming “fall,” 40K MMO FY2013 [VG247]


The Cheapest NBN 1000 Plans

Looking to bump up your internet connection and save a few bucks? Here are the cheapest plans available.

At Kotaku, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.

Comments


15 responses to “Homefront’s Delay Will Help THQ “Dominate” Retail In 2011”

Leave a Reply

Your email address will not be published. Required fields are marked *