People at the PAX East gaming convention kept telling me I had to play "the game that's in the machine". It took me three days to find it, hidden back in Indie Alley.
Dyad's lead designer Shawn McGrath must have known indies get hidden in the margins, so he'd make sure that, once you were his near his game, you'd see it. And one you saw it, you wouldn't forget it. His hook wasn't simply Dyad, an upcoming racing game that has you racing and colour-matching down a rail of light faster and faster (you want to ensnare like-colored enemies, but not run into them.)
His hook was his homemade arcade racing chair that was cooler than all the fancy professionally-made racing chairs elsewhere at PAX East. McGrath spent about $US1900 making the thing and is going to truck it to every gaming convention he can get it to.
Dyad comes out this summer on the PlayStation 3's PlayStation Network chair. The chair you'll have to make yourself. The Dyad site has some how-to's, with McGrath promising to add some chair programming code in the near future..