PEGI, the European equivalent of the ESRB rating in the U.S. took fire for classifying "We Dare" at 12 - which means a game that includes hanky-spanky and encourages couples to strip off clothes is, if not appropriate for 'tweens, may be legally purchased by them.
Interestingly, "PEGI does not take into account the context of a game when rating it," the board told Cubed3. "We only look at the contents of the game." They then described the content of this self-advertised "sexy party game" as clinically as possible. "It contains mild swearing, minor assault on a human-like character and words/activities that amount to obvious sexual innuendo, explicit sexual descriptions or images and sexual posturing."
As an example, the game's notorious "stripping" minigame is really about standing on a Wii Balance Board and reducing as much weight as possible. So taking off one's clothes is an obvious option - so is taking your car keys out of your pocket, assuming you play with those in your pocket.
"The game itself is in fact less sexual/offensive than the marketing campaign leads us to believe," PEGI says.
How about this, it's a game coming from a major publisher and a huge force in Europe's games industry. Maybe that has something to do with a rating and product marketing that seem to be in conflict. Not that what's been described, at its worst, could honestly turn your seventh-grader into a swinging horndog.