Are You Ready For Ads In Your Achievements?

Are You Ready For Ads In Your Achievements?

“Real rewards for virtual achievements.” That’s the pitch behind “Kiip”, a new Silicon Valley startup that intends to become the company that connects gamers with advertisers in a sort of Groupon for games.

Land a 360-degree flip? Get a coupon from Sephora. Murder a certain number of mutants? Free burger from Carl’s Jr.

It all sounds decent enough, I suppose, but the tremendously douchey Valleyspeak-“The idea behind the achievement, which is exactly when you’re capturing the customer at that point of elation, to convert them into a brand advocate is great.” Mark Goldstein, co-founder-shows that Kiip’s “Welcome Video” isn’t aimed at gamers, but at advertisers.

Here’s a prediction: the first clients will be duped into paying a ridiculous premium to entice game players to play games that use Kiip’s platform. Over time, the quality of the deals will tail off. Kiip will convince game developers to allow more pernicious integration into games that will (after chasing away the premium developers) be mostly shovelware designed to unlock easy but insubstantial Kiip rewards.

Or maybe it’ll be great. I’ll let you know when I unlock my first cheeseburger. []


  • Awesome a bunch of useless coupons, that would only be viable on region wide companys that would most likely promote 3 cents of a burger.

    otherwise you’d just find the game with the best achievements then create multiple gamer profiles for every time your hungry

    • Think of it more like your killing bad guys anyway here’s a free cheese burger just for playing the game.

      I am not adverse to the idea unless it breaks the immersion to tell you about the product with a 2 minute un-skipable video or something equally annoying. The next thing will be voucher only valid in particular areas of the US and so gamers playing in other countries will get to earn the rewards but have no way of using them.

  • Stupid idea, even if we get it in Oz it won’t be worth it. I don’t want ads when I’m playing games, that’s what TV, internet and print media is for. It’ll end up being more annoying that Bobby Kotick.

  • ‘when you’re capturing the customer at that point of elation’ are they talking about videogame acheivements or an orgasm because I sure as hell don’t want to be interrupted by adds at that point. In all seriousness, at first I was like 😀 then an add popped up and I was like >:(

  • What the hell? How does “This is the worst, most intrusive and and aggravating backhand to the face” sound to you?

    i don’t care if coke advertise in a game by having a bottle on a bench, or the skin of an overturned vending machine. If it wasn’t Coke then it would be something made up, it never forces me to look at it.

    But this is just retarded, We are bombarded EVERY DAY, if we want something, we will go and get it, now piss off and leave us alone you money hungry cretins.

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