Retail giant Best Buy revealed yesterday that it's looking to establish dedicated sales counters and staff just to manage the video games it sells.
Think of it as a GameStop within a department store, then.
Called a "gaming transformation" and part of a "drive toward number one industry position", it will mean that Best Buy employs what it hopes will be "dedicated, informed, and engaged employees focused only on gaming."
As a former games retail employee myself, I can only say... best of luck with that.
The new desks and staff should be in place by the end of the year.