My dork tendencies run a little... stranger than most. While I enjoy looking at things like mock-ups of new control pads, for example, I prefer looking at a mock-up of the packaging for said controller.
Russian/American designer Ted Meltok figured he'd take a swing at Sony's next (well, probably next) control pad, the Dualshock 4. Smartly realising that, like the last three the design will likely stay almost exactly the same, the emphasis here is on the classy logo and smart packaging.
I really like the box idea. Why? Because controllers are expensive now, and having them in clamshell packaging just puts them in the same league as a cheap pair of iPhone headphones or a water pistol. This box, though, looks more fitting for the price you pay these days.
It also means you won't slice your hands open trying to pry that damn clamshell packaging open.