With the 3DS currently going gangbusters, and smartphones continuing their trojan-style assault on the handheld market, Sony has wisely decided that the price of the PSP needed to adjust accordingly, going from a hefty $279.95 to a more wallet friendly $189.95.
It seems like Sony are attempting to slot into the budget niche the PS2 still manages to fill, to this day, offering solid gameplay experiences at an accessible price point.
“PSP continues to offer a total entertainment package at unbeatable prices," claimed Patrick Lagana, Marketing Manager at SCE Australia. "The new price, complimented by a whole host of affordable games in the Essentials, Platinum and minis collections, opens up a world of portable gaming for less – particularly for our younger audiences. Along with the entertainment services available to all PSP owners on PlayStation Network, there is no better value portable entertainment system around.”
Despite featuring a serviceable games library and solid unit sales, the PSP has strangely been perceived as unsuccessful in the face of the all-conquering DS - which is completely unfair in the face of things. The PSP has seen strong sales in almost every territory, and if (as we suspect) the NGP won't see a release in this country until early 2012, this might be a decent time to take the plunge on a cheap entry point into Sony's handheld experience.