After nearly two years of testing video game rentals in its ubiquitous crimson movie rental machines, Redbox is ready to take its game national, offering game rentals at more than 21,000 locations in the US starting June 17.
Redbox began testing video game rentals in its DVD rental kiosks back in August of 2009, slowly adding locations over the past 20 months. I can understand them taking it slow. It’s one thing to pack a kiosk full of DVDs and Blu-ray movies. At more than double the full retail price, video games are a much larger gamble.
Now Redbox is done pussyfooting around. Come June 17, those more than 21,000 locations will add $US2 a day video game rentals to the $US1.50 Blu-rays discs and $US1 DVDs. That latest titles for the PlayStation 3, Xbox 360, and Nintendo Wii will be available for rent shortly after they hit store shelves.
“Redbox will increase consumers’ access to video game rentals by leveraging our incredible technology and business model to keep rental prices low for consumers,” said Mitch Lowe, president, Redbox. “With more than 21,000 Redbox locations slated to feature video game rentals alongside movies this June, Redbox will be the one-stop shop for entertainment.”
So who’s ready to stand in line behind the DVD renters at Walmart as they hem and haw over which Fast and Furious movie to rent? I’d rather poke myself in the eye with Vin Diesel.