Gee, Kevin Butler's Been Awful Quiet Lately

Kevin Butler, the voluble, if fake, PlayStation executive, has nearly 84,000 Twitter followers. His approval rating, if it was measured, would assuredly be sky-high among hardcore gamers. And he has been dead silent since the beginning of the PlayStation Network Outage, now in its third week with no signs of ending.

Check his feed: April 20, 5.13pm PDT, a few hours before PSN came crashing down, the KB reported he'd been verified by Twitter, so you could trust this was the man himself - or his copywriters - talking. Since then, two tweets, both retweets of official Sony messages on the outages.

Sony's got bigger problems right now than figuring out how to integrate a fake exec into its crisis team. And if you want deadpan humor about the outage, I'd hit up the excellent (and unauthorised) @Fake_PSN. But man, if anyone could tell me it's going to be alright, and get the benefit of the doubt, it'd be the KB. And I really wonder what his first appearance, post-outage, will be like.


    Really, KB is the only way Sony can spin this off.

      I don't think KB can salvage this situation for them. Which is probably WHY he's been so quiet lately. KB is worth his weight in gold to Sony's marketing - they probably don't want to taint his image by associating him with this fiasco. Better to keep him out of sight until this blows over.

    Yeah the guy irritates me. I don't personally find any of it that humourous.

    KB can't really spin it any way in my eyes.

    I just want the network back and until then I'll use the PS3 offline.

    Judging by the latest on the EU blog though, that could take a while.

    I'd imagine he'll be trotted out once the network has returned, not much awesome to announce right now.

    To keep with the spirit of the identity theft theme, they should hire a completely and obviously different actor (say a japanese woman) for the first spot.

    Actually that could be good to introduce the identity theft protection thing they're giving to americans, 4-5 fake kevin butlers end up getting kicked off by the "real" one who explains the compensation deal

    I think the concern is that they don't want to drag down the love for Kevin Butler by associating him in any way with their current issues. Butler is the guy they bring out when they want to talk up something cool they've got in their pocket. His hilariously smarmy take on things just doesn't work when people are concerned with exposure of their personal and credit card details.

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