Kevin Butler, the voluble, if fake, PlayStation executive, has nearly 84,000 Twitter followers. His approval rating, if it was measured, would assuredly be sky-high among hardcore gamers. And he has been dead silent since the beginning of the PlayStation Network Outage, now in its third week with no signs of ending.
Check his feed: April 20, 5.13pm PDT, a few hours before PSN came crashing down, the KB reported he'd been verified by Twitter, so you could trust this was the man himself - or his copywriters - talking. Since then, two tweets, both retweets of official Sony messages on the outages.
Sony's got bigger problems right now than figuring out how to integrate a fake exec into its crisis team. And if you want deadpan humor about the outage, I'd hit up the excellent (and unauthorised) @Fake_PSN. But man, if anyone could tell me it's going to be alright, and get the benefit of the doubt, it'd be the KB. And I really wonder what his first appearance, post-outage, will be like.